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Understanding the Trends and Opportunities for Functional Beverages in 2022

Functional Beverages

The functional beverage market includes fortified juices, energy drinks, dairy, sports dairy, and alternative drinks. Enhanced water products, coffee, and ready-to-drink tea are also included in this category. The market for global functional beverages markets is predicted to grow from 2019 to 2024.

The increasing health awareness among the younger population drives a move to functional beverages from fruit juices and carbonated drinks. Furthermore, the consumers have demonstrated that they can willingly pay greater prices to avail the benefits associated with the drinks.

The Rising Trends To Look At!

1. Pandemic Leading to Greater Demand for Functional Beverages

The pandemic has led to the ever-increasing and already expanding trend of health awareness among the public. Individuals are searching for food and beverages, boosting immunity and decreasing the chances of contracting the virus. The pandemic has paced up the substitution of sugary drinks and soft drinks with functional beverages to curb the effects of the coronavirus among the beverage data companies.

2. Widening the Range for Functional Applications

The beverages are considered to deliver digestive health benefits and significantly enhance energy, and it helps to deliver better soothing and mood-enhancing benefits.

Functional beverages improve cognitive health among the elderly and middle-aged population is witnessing a significant rise. Furthermore, sleep and stress functional drinks have increased in their popularity.

3. Experimenting with Fresh Ingredients

With the widening range of operational applications being sought by the consumers, suppliers are in search of using new ingredients that better meeting with the functional aims of the consumers. In sports drinks, the suppliers are expanding their selection of ingredients to improve the sport’s nutritional benefits. The drinks with branched-chained amino acids and creatines are expanding in their popularity.

Furthermore, the drinks will improve energy and health, experimenting with ingredients including collagen, adaptogens, and CBD. Some ingredients are popular among beverage data companies, although using these ingredients will likely destroy the movement going back to basic minerals and vitamins.

4. Energy Drinks Goes Beyond Caffeine

Some people are increasingly becoming aware of the possible adverse effects, although caffeine is used in energy drinks. Consumers are in search of avoiding the crash associated with caffeine and possibly disrupting their sleeping patterns.

Consequently, using L-theanine has experienced a rise in the field of energy drinks. According to the consumers, amino acid offers a sustained boost in energy and cognitive benefits without the sudden crash in caffeine. 

5. Experimenting with Nootropics in Cognitive Health Drinks

Cognitive health drinks are increasingly searching for ways to incorporate fresh ingredients such as nootropics into their products. Nootropics refer to the combination of ingredients improving cognitive health, including creativity, clarity, and memory.

6. Rising Demand for Healthy Hydration Drinks

The ready-to-drink tea or the functional beverages are considered the healthy drinks for hydration. Although it offers stimulating and refreshing benefits, it does not have the significant detrimental effects of coffee that would make someone crash or become jittery. These drinks are organoleptic with a stimulating sense of sight, smell, and taste.

7. Greater Distribution Channels

There are distribution channels for the market of functional beverages that are segmented into supermarkets, health stores, departmental stores, and online stores. In the earlier times, these beverages were a novelty among the consumers who were likely to make purchases in person.

The pandemic has significantly enhanced the visibility of functional beverages, mainly in health and online stores. The pandemic is expected to have exponential growth in the market of functional beverages in 2022, where consumers have become accustomed to purchasing products online. The guidelines for social distancing are more likely to stay in effect for the part of 2022; therefore, the sales are expected to witness a significant rise.

The beverage data companies are expected to come together in 2022 to envision and create the future of functional beverages. It is extremely rewarding to be in an industry committed to pushing against the boundaries of possibilities these days, creating a better tomorrow!

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